COMICS STYLING
Creative Content
Topic emblem
Each comic is written based on a topic, which is showcased as an emblem centralized on a teal button on the top of cover.
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Connected icon always on bottom right
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if age indication is required, it is to be on the left of logo (use existing cover templates to ensure exact positioning)
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All captions are to be within a white rounded corner box in Montserrat.
In-app Comics
Headspace Comics
The comics in-app have a different style from the socials comics. They adopt a hand-drawn approach with more human characters and the main mascot as a narrator role.
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Mascots appears as a floating head narrator against a white caption box
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Each comic serves as illustrated examples in relation to the topic it's housed under
Comics Styling
Look and feel
With a rich, diverse family of characters created for the socials and in-app comics, it is crucial to have a cohesive and consistent style in each category that is instantly recognizable as the Connected comics studio.
Do
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Adhere to hand-drawn style for all in-app comics
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Adhere to vector style for all socials comics
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Ensure all fonts follow the title and body font listed under the comics typography section
Don't
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Use different styles across both in-app/social comics
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Avoid using black for socials
Black
Applying different style and fonts across results in a weakened brand presence as people will find it hard to relate diverse styles to the same brand.
