top of page

CORPORATE BRAND STYLE

Corporate Brand Style

Designing for socials

Applicable to brand-related or testimonial posts and ads.

  • Color palette of brand primary

  • Color: Teal for accents, pastel teal for backgrounds

  • Landscape logo to be used

Testimonials

  • Exception to use photo-based visuals (of actual users)

  • To use the social handle in place of the logo

Pastel Style

Designing for socials

A selection of pastel background colors from the supplementary color palette.

  • Can be used for a separate posting season

  • Title color to be the vibrant equivalent of the background color, body text as grey.

      Color palette

  • To use pastel shades for backgrounds

  • When shapes are being utilized, ensure that it is 30% of the original corresponding vibrant colour

Backgrounds

Single vs multiple posts

Link a series of carousel slides together with either the visual elements or illustrated backgrounds from the Connected video series, for a sense of continuum.

Carousel slides

Illustrated backdrops from the Connected videos can be incorporated into social posts for storytelling. Some egs:

Layout Applications to Avoid

The following (non-exhaustive) examples illustrate what to avoid:

Using of different fonts

Using of colors not from the palette

Photography style visuals (exception for testimonials)

bottom of page