VISUAL STYLE
Visual Style
Visual elements
Distinct visual elements serve as stylistic extensions of the brand.
Key visual elements
Four main round-edged solid shapes are the representing symbols of Connected, the building blocks of any relationship.
Iconography
Icon usage is encouraged as it enhances readability and processing of information. Our icon style is hand-drawn for a personable touch.
Mix and Match
Combine the visual elements (key shapes and icons), mix and match colors, to achieve a wide range of permutations.
Mascots
Original mascot design representing the face of Connected, comprising of a parent bird and junior birds which can be flexibly used as references to parent-child role.
Appearing as a family
Overlapping the shapes introduces more color options from the supplementary color palette. Combine the mascots for an added dimension (ie, sliding down, walking on, etc)
