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COMICS

Creative Content

Comics Guide

Original handcrafted stories and illustrations developed in-house.

Type Treatments

All comics to follow a consistent styling of typography for a cohesive collection.

Title font: Bubblegum

Body font: Bad comic

Cover Typography

Title: Solid color in Nunito

Subtitle: Montserrat

      Do

  • Follow a consistent styling of typography for the title vs subtitle

  • Apply solid coloring to the titles

      Don't

  • Use same font types for title 
    vs subtitle

  • Apply strokes/ outlines to the titles

image.png
image.png

Comics Palette

Colors

An extension of colors from the original brand color palette, allowing more variety while maintaining an essential consistency for a strong branding presence.

*Colors used in comics not limited to the palette shown here.

Name: Yellow

HEX: #fdca19

CMYK: C: 1 M: 2 Y: 97 K: 0

Name: Buttercup

HEX: #f8efd9

CMYK: C: 2 M: 4 Y: 15 K: 0

Name: Brown

HEX: #bf605b

CMYK: C: 21 M: 73 Y: 61 K: 5

Name: Pastel Brown

HEX: #e8c5c5

CMYK: C: 7 M: 24 Y: 15 K: 0

Name: Purple

HEX: #672a7c

CMYK: C: 73 M: 100 Y: 15 K: 4

Name: Pastel Purple

HEX: #d0a1c7

CMYK: C: 16 M: 41 Y: 1 K: 0

Name: Teal

HEX: #50c1bc

CMYK: C: 64 M: 0 Y: 31 K: 0

Name: Pastel Teal

HEX: #dbefeb

CMYK: C: 13 M: 0 Y: 8 K: 0

Name: Orange

HEX: #f89956

CMYK: C: 0 M: 48 Y: 73 K: 0

Name: Apricot

HEX: #feefe8

CMYK: C: 0 M: 6 Y: 6 K: 0

Name: Pink

HEX: #ec7b9b

CMYK: C: 2 M: 65 Y: 15 K: 0

Name: Pastel Pink

HEX: #fbd9e8

CMYK: C: 0 M: 18 Y: 0 K: 0

Name: Graphite

HEX: #4d3d55

CMYK: C: 70 M: 76 Y: 43 K: 33

Name: Blue

HEX: #87c5e7

CMYK: C: 44 M: 8 Y: 2 K: 0

Name: Pastel Blue

HEX: #c7e1f5

CMYK: C: 13 M: 2 Y: 4 K: 0

Name: Green

HEX: #9bca6d

CMYK: C: 43 M: 1 Y: 75 K: 0

Name: Red

HEX: #f05655

CMYK: C: 0 M: 82 Y: 64 K: 0

Name: Blush

HEX: #f8dfe5

CMYK: C: 1 M: 14 Y: 3 K: 0

Name: Lilac

HEX: #8b54a2

CMYK: C: 52 M: 79 Y: 0 K: 0

Name: Pastel Lilac

HEX: #e5dbec

CMYK: C: 8 M: 13 Y: 0 K: 0

Name: Dark Yellow

HEX: #f6af2a

CMYK: C: 2 M: 34 Y: 94 K: 0

Name: Ocean

HEX: #388ea5

CMYK: C: 77 M: 31 Y: 28 K: 1

Name: Pastel Ocean

HEX: #d9eaee

CMYK: C: 13 M: 0 Y: 8 K: 0

Name: Pastel Green

HEX: #ecf5e2

CMYK: C: 7 M: 0 Y: 13 K: 0

When occasions call for yellow text, use this shade of Dark Yellow:

Dark Yellow

Yellow text highlights

Note: Vibrant colors are best combined with their complementary pastel colors, eg:

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