COMICS
Creative Content
Comics Guide
Original handcrafted stories and illustrations developed in-house.
Type Treatments
All comics to follow a consistent styling of typography for a cohesive collection.
Title font: Bubblegum
Body font: Bad comic
Cover Typography
Title: Solid color in Nunito
Subtitle: Montserrat
Do
-
Follow a consistent styling of typography for the title vs subtitle
-
Apply solid coloring to the titles
Don't
-
Use same font types for title
vs subtitle -
Apply strokes/ outlines to the titles
Comics Palette
Colors
An extension of colors from the original brand color palette, allowing more variety while maintaining an essential consistency for a strong branding presence.
*Colors used in comics not limited to the palette shown here.
Name: Yellow
HEX: #fdca19
CMYK: C: 1 M: 2 Y: 97 K: 0
Name: Buttercup
HEX: #f8efd9
CMYK: C: 2 M: 4 Y: 15 K: 0
Name: Brown
HEX: #bf605b
CMYK: C: 21 M: 73 Y: 61 K: 5
Name: Pastel Brown
HEX: #e8c5c5
CMYK: C: 7 M: 24 Y: 15 K: 0
Name: Purple
HEX: #672a7c
CMYK: C: 73 M: 100 Y: 15 K: 4
Name: Pastel Purple
HEX: #d0a1c7
CMYK: C: 16 M: 41 Y: 1 K: 0
Name: Teal
HEX: #50c1bc
CMYK: C: 64 M: 0 Y: 31 K: 0
Name: Pastel Teal
HEX: #dbefeb
CMYK: C: 13 M: 0 Y: 8 K: 0
Name: Orange
HEX: #f89956
CMYK: C: 0 M: 48 Y: 73 K: 0
Name: Apricot
HEX: #feefe8
CMYK: C: 0 M: 6 Y: 6 K: 0
Name: Pink
HEX: #ec7b9b
CMYK: C: 2 M: 65 Y: 15 K: 0
Name: Pastel Pink
HEX: #fbd9e8
CMYK: C: 0 M: 18 Y: 0 K: 0
Name: Graphite
HEX: #4d3d55
CMYK: C: 70 M: 76 Y: 43 K: 33
Name: Blue
HEX: #87c5e7
CMYK: C: 44 M: 8 Y: 2 K: 0
Name: Pastel Blue
HEX: #c7e1f5
CMYK: C: 13 M: 2 Y: 4 K: 0
Name: Green
HEX: #9bca6d
CMYK: C: 43 M: 1 Y: 75 K: 0
Name: Red
HEX: #f05655
CMYK: C: 0 M: 82 Y: 64 K: 0
Name: Blush
HEX: #f8dfe5
CMYK: C: 1 M: 14 Y: 3 K: 0
Name: Lilac
HEX: #8b54a2
CMYK: C: 52 M: 79 Y: 0 K: 0
Name: Pastel Lilac
HEX: #e5dbec
CMYK: C: 8 M: 13 Y: 0 K: 0
Name: Dark Yellow
HEX: #f6af2a
CMYK: C: 2 M: 34 Y: 94 K: 0
Name: Ocean
HEX: #388ea5
CMYK: C: 77 M: 31 Y: 28 K: 1
Name: Pastel Ocean
HEX: #d9eaee
CMYK: C: 13 M: 0 Y: 8 K: 0
Name: Pastel Green
HEX: #ecf5e2
CMYK: C: 7 M: 0 Y: 13 K: 0
When occasions call for yellow text, use this shade of Dark Yellow:
Dark Yellow
Yellow text highlights
Note: Vibrant colors are best combined with their complementary pastel colors, eg: