top of page

BRAND GUIDE

We believe that every relationship is different and can benefit from deeper understanding.

When we understand each other, we can bring out the best in one another.

BRAND STORY

We are Connected

The content feels tailored to my unique relationship journey with each child

Voice vs Tone

Adjectives labeled “voice” describe the brand’s personality. Adjectives labeled “tone” create an easy-to-conceptualize voice.

Brand voice

1. Empathetic (voice) friendly (tone)

2. Credible (voice) curious (tone)

3. Inspiring (voice) encouraging (tone)

icon 4.png

At first glance

The core messaging and visual identity across all channels should communicate who we are and how we aim to connect, in a consistent manner.

Telling the world our story

Putting together our vision, mission and what makes us Connected, we craft a story that connect to people’s hearts.

Premise

We believe that every relationship is different and can benefit from deeper understanding.

Vision

We aim to create customised resources to accompany every unique relationship journey.

Mission statement

To make each relationship journey more enjoyable.


Who are we and what we do

Connected creates customised resources for each unique parent-child journey. We translate personality-driven insights into practical tips that can be applied to our everyday relationships. We achieve this by creating bite-sized, multimedia content that is easy to digest, with time-strapped parents in mind.

Brand Pillars

A glimpse behind the pillars that make up our brand.

Insightful

icon 6.png

Customised insights for

you and each child:

Using personality as a lens, we show parents how each child uniquely relates to them.

The Connected brand personality is dynamic and personable. So are we - that’s why, we are increasingly making use of the new branding.

Brand image

The new corporate design is a necessary step that reflects our self-image: Insightful, Accessible and Empowering, with a personal touch.

I found the concepts easy

to digest

icon 5.png

Ease of application

To ensure that the new identity works on all communication channels, it is easy to use and scalable.

Accessible

icon 2.png

Digestible concepts:

We endeavor to make our content bite-sized and relevant, for time-strapped parents.

Empowering

icon 7.png

Get equipped for everyday interactions:

Deeper understanding will shape what you think, say or do with each child.

icon 3.png

I felt equipped to apply these insights to my relationships

      Do

  • Use clear, simple words

  • Offer and encourage

  • Be relatable

      Don't

  • Use too much jargon

  • Push and overpromise

  • Assume

bottom of page