BRAND STORY
We are Connected
The content feels tailored to my unique relationship journey with each child
Voice vs Tone
Adjectives labeled “voice” describe the brand’s personality. Adjectives labeled “tone” create an easy-to-conceptualize voice.
Brand voice
1. Empathetic (voice) friendly (tone)
2. Credible (voice) curious (tone)
3. Inspiring (voice) encouraging (tone)
At first glance
The core messaging and visual identity across all channels should communicate who we are and how we aim to connect, in a consistent manner.
Telling the world our story
Putting together our vision, mission and what makes us Connected, we craft a story that connect to people’s hearts.
Premise
We believe that every relationship is different and can benefit from deeper understanding.
Vision
We aim to create customised resources to accompany every unique relationship journey.
Mission statement
To make each relationship journey more enjoyable.
Who are we and what we do
Connected creates customised resources for each unique parent-child journey. We translate personality-driven insights into practical tips that can be applied to our everyday relationships. We achieve this by creating bite-sized, multimedia content that is easy to digest, with time-strapped parents in mind.
Brand Pillars
A glimpse behind the pillars that make up our brand.
Insightful
Customised insights for
you and each child:
Using personality as a lens, we show parents how each child uniquely relates to them.
The Connected brand personality is dynamic and personable. So are we - that’s why, we are increasingly making use of the new branding.
Brand image
The new corporate design is a necessary step that reflects our self-image: Insightful, Accessible and Empowering, with a personal touch.
I found the concepts easy
to digest
Ease of application
To ensure that the new identity works on all communication channels, it is easy to use and scalable.
Accessible
Digestible concepts:
We endeavor to make our content bite-sized and relevant, for time-strapped parents.
Empowering
Get equipped for everyday interactions:
Deeper understanding will shape what you think, say or do with each child.
Do
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Use clear, simple words
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Offer and encourage
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Be relatable
Don't
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Use too much jargon
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Push and overpromise
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Assume